Privacy Policy for Fire Fashions

At Fire Fashions, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our website, firefashions.com, and services. This policy is aligned with global privacy standards, including the General Data Protection Regulation (GDPR

1. Information We Collect

a. Information You Provide

We collect personal data you provide directly, including:

•Contact Information: Name, email address, phone number, billing and shipping addresses.

•Payment Information: Details necessary to complete transactions (e.g., credit/debit card details).

•Account Details: If you register, we collect your username, password, and preferences.

b. Automatically Collected Information

When you use our website, we collect:

•Device and Usage Data: IP address, browser type, operating system, and interaction with our website.

•Cookies and Tracking Technologies: Data for analytics, performance tracking, and personalized advertising via Microsoft Ads.

c. Information from Third Parties

We may receive additional data from:

•Advertising Partners: Insights into your engagement with our ads (e.g., Microsoft Ads).

•Payment Processors: Verification and transaction details.

2. How We Use Your Data

We use your personal data for the following purposes:

1.Order Fulfillment: To process and deliver your purchases.

2.Customer Support: To respond to inquiries and provide assistance.

3.Marketing and Advertising:

•Delivering targeted advertisements via Microsoft Ads.

•Sending promotional emails, offers, and updates.

4.Website Optimization: Enhancing user experience through analytics and performance tracking.

5.Legal Compliance: Meeting regulatory obligations and preventing fraudulent activities.

3. Sharing Your Data

We do not sell your personal data. However, we may share your data with:

1.Service Providers:

•Payment processors, shipping companies, and advertising platforms (e.g., Microsoft Ads).

2.Legal Authorities:

•When required to comply with legal obligations or enforce our policies.

3.Business Transfers:

•In case of mergers, acquisitions, or asset sales.

4. Your Privacy Rights

For EU Residents (GDPR)

You have the right to:

•Access your personal data.

•Correct inaccuracies in your data.

•Request deletion of your data under specific circumstances.

•Restrict or object to data processing.

•Data portability for transferring your data to another service provider.

For California Residents (CCPA)

You have the right to:

•Know what personal data we collect and how we use it.

•Request deletion of your data, subject to legal exceptions.

•Opt-out of the sale or sharing of personal data (note: we do not sell data).

•Non-discrimination for exercising your privacy rights.

5. Cookies and Tracking Technologies

We use cookies to:

•Enhance website functionality.

•Provide personalized shopping experiences.

•Deliver tailored advertisements via Microsoft Ads.

You can manage your cookie preferences via your browser or through Microsoft Ad Settings.

6. Data Security

We implement robust security measures to protect your data, including:

•Encryption: Secure transmission of sensitive information.

•Access Control: Restricting access to personal data to authorized personnel.

•Regular Audits: Ensuring compliance with privacy standards.

7. Data Retention

We retain personal data as long as necessary for:

•Fulfilling orders and services.

•Legal compliance and dispute resolution.

8. Exercising Your Rights

To exercise your GDPR or CCPA rights:

•Email: [email protected]

•Phone: +1 (310) 309-9273

Provide your name, contact information, and details about your request. Verification of identity may be required.

9. Updates to This Policy

This Privacy Policy may be updated to reflect changes in our practices or legal requirements. We encourage you to review this page periodically for updates.

10. Contact Information

For questions or concerns about this Privacy Policy, please contact us:

Fire Fashions

19275 Stone Oak Pkwy, San Antonio, TX 78258 USA

Phone: +1 (310) 309-9273

Email: [email protected]

, California Consumer Privacy Act (CCPA), and guidelines for advertising platforms like Microsoft Ads.

Thank you for trusting Fire Fashions. We are committed to safeguarding your privacy while providing a superior shopping experience.